Contents

• Introduction 2
• Macro-environmental Analysis of Ukraine-PESTEL Analysis 3
• Political 4
• Economical 4
• Social 5
• Technological 5
• Environmental 6
• Legal 6
• Industry Analysis-Porter’s Five Forces 7
• Bargaining power of Suppliers 7
• Bargaining Power of Buyers 7
• Threat of Substitute 8
• Degree of Rivalry 8
• Threat of Entrants 8
• Demographics & Business Environment 9
• Cross Cultural Barriers 10
• Mode of Entry 11
• Skills & Knowledge Development 13
• Global Strategy 15
• Recommendations 16
• Conclusion 16
• References 18

Description

This report is based on the following requirement -
You have been invited to bid for a contract to assist Metricum in a review of its international strategy. To do this you will carry out your own desk research, anchoring your proposed methodology and proposals in the relevant academic literature. Your task is to produce a 4,000 word report for submission to the Board of Metricum. In this report you will use what you know about the company and its sector to identify its strategic challenges and options in international markets. You are not expected to understand the sector in detail but to show awareness of generic matters such as business strategy, market entry options and barriers and the consequences of the venture in terms of capabilities and resources within the company. You should be able to obtain some sample market data for key locations and discuss the challenges and options posed by that data . If the board believes you have identified the right set of questions and proposed a set of issues and actions that correspond to their situation, you will be invited in to meet the CEO to present your report and pitch formally for the contract.