Contents
This paper answers the following questions on the case study - - Section - A
- You are the Commercial Director for Fiat UK. Suggest what strategic alliances you could form to increase your sales volumes, and why these could be successful.
- You are the Marketing Director for Fiat UK, and you have been tasked with communicating the benefits of Fiat 500 Supermini aimed at customers over 50 years of age. Discuss which advertising media you believe to be the most suitable and why.
- In your role as marketer for Fiat UK, how would you increase the profit margins in the UK?
- Section B: Questions (250 words per questions)
- If Jaguar cars faced new competition in the UK from an influx of much less expensive ‘executive’-style cars made in China, how could Jaguar defend its UK market position?
- When Samsung designs a new range of mobile phones, what challenges might the New Product Development team faced?
- Cadbury’s plans to launch a new chocolate bar in the UK. What kinds of market information should they gather and why?
- If Apple plans to launch the ‘i-screen’ – a technologically advanced television with Bluetooth functionality – what might be the most appropriate and effective pricing strategies for them to use?
- What methods could McDonalds use to research its target audience(s) for a new “McLamb Burger”, and what would be the benefits of each?
- Which two elements of the promotional mix might be the most suitable for Morrisons Supermarkets to use when launching a new loyalty card scheme in the UK, and why?
- How could BP develop a strong Customer Relationship Management strategy and why this could be beneficial to the company?
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