Contents
This paper answers the following questions on the case study – - 1. Examine the implications of its current strategic position to the future of SABMiller?
- 2. Taking into account SABMiller’s culture, develop a new vision together with Mission statement and strategic objectives for the organization?
- 3. From your mission and strategic objectives and based upon your internal & external analysis, proceed to develop and fully evaluate three alternative possible strategic options for SABMiller using the following techniques – Porter Generic strategies, Ansoff’s matrix & Boston BCG matrix?
- 4. Which of the three strategic options developed above would you recommend the Board at SABMiller to pursue?
Description
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