Contents

• Introduction 2
• External Analysis of the Business Environment 2
• Internal Analysis of Al Rostamani Travel and Holidays 3
• Identification and Evaluation of the Current Strategy at Al Rostamani Travel and Holidays 5
• Conclusion 8
• References 10

Description

Organizational effectiveness and efficiency depends on the various strategies applied in the various aspects of the business. In today’s competitive business environment it is essential for the organization to consider the external forces, which can influence the choice of growth strategy, which in turn is influenced by the internal efficiency. To apply an effective strategy organizations have to analyse the external and internal forces, which will enable it to bring required changes and enable the organization to implement the strategy effectively. The report analyses the strategy of Al Rostamani Travel and Holidays, which is a leading tour company in UAE from past 30 years. The report also analyses the internal and external forces, which provides a better understanding of whether the existing strategy would enable the company to sustain and grow in future.