Contents

• Introduction
• Resources of Amazon
• Tangible Resources
• Intangible Resources
• SWOT Analysis
• Strategies of Amazon
• Future Strategies of Amazon
• Developing Resources and Capabilities
• References

Description

This assignment is based on the following requirements –
• Identify Amazon’s tangible and intangible resources
• Critically evaluate the firm’s resources and capabilities whether they can create sustainable competitive advantage or not, discuss.
• Use the results of resource and capability analysis to diagnose current strategies and formulate future strategies.
• Identify the means through which a firm can develop its resources and capabilities.