Contents
Executive summary 1- Introduction 3
- Topic 1 Innovation strategy 3
- Innovation 3
- Advantages 4
- Disadvantages 5
- Recommendation 6
- Topic 2: Strategic alliance 6
- Strategic alliance 6
- Advantages 7
- Disadvantages 8
- Recommendation 8
- Topic 3 - Strategic leadership 9
- Strategic Leadership 9
- Advantages 10
- Disadvantages 11
- Recommendation 12
- Topic 4 -Knowledge Management 12
- Knowledge Management 12
- Advantages 13
- Disadvantages 14
- Recommendations 15
- Conclusion 16
- Bibliography 17
Description
Corporate strategy is very important for businesses whether large or small. It provides a sense of direction and acts as guidance for organization to attain its goals and objectives. Apple has been a very successful organization due to its effective strategy that helped the organization to stand ahead from its competitors. The report compares the strategies of Apple and IBM and their approach towards innovation, knowledge management, strategic alliance and strategic leadership.
