Contents
This paper answers the following questions on the case study – - 1. Critically evaluate the impact that Innovation has had on the policies of Apple Inc. through the application of an appropriate innovation model.
- 2. Steve Jobs was instrumental in Apple’s turnaround strategy but given the recent economic crisis in the USA,the global financial recession and the external environmental factors affecting Apple Inc, if you were the CEO of Apple Inc., what changes would you implement in the company to ensure it’s success in the future? Justify your choices by relating your discussion to the relevant literature.
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