Contents
IT Industry 2- Apple 2
- Microsoft 3
- Retail Industry 4
- Wal-Mart 4
- Costco 5
- Hotel Industry 6
- Hilton Hotels 6
- Four Seasons Hotel 7
- Automotive Industry 8
- General Motors Company 8
- Chrysler 9
- Airline Industry 10
- American Airlines 10
- Delta Airlines 11
- References 12
Description
This report is based on the following requirement -
Name 5 different industries and pick 2 publicly traded companies in each industry and compare the 2 companies’ alliance strategies by answering the following questions,
• What kinds of alliances do they engage in?
• How do they govern their alliances?
• How do they compose their alliance portfolios?
• Do they emphasize exploration or exploitation in their alliance portfolios?
• What kinds of resources and activities do they seek to obtain via their alliances?
• How do their alliance portfolios affect their performance?
