Contents

• This report is based on the following requirement -
• The Topic – Select a company or business organization (either for profit or not-for-profit)
• Part A
• Explain as fully as you can how the firm undertakes the process of globalization and analyze how this process affects its business either in positive or negative ways, or in both ways. In your explanation use course ideas and theory to support your academic argument.
• The course ideas and theories are such as:
• - The MCCG Model of Globalization
• - The Macro-Environmental Forces - PEST
• - The Micro-Environmental Forces – Porter’s 5 forces theory
• - Porter’s Diamond theory
• - M & A or Greenfield
• - Comparative Advantage
• - Others
• Part B
• Outline how the chosen firm formulates and implements appropriate Strategies for sustaining its global business, again supporting your argument with course ideas, such as:
• Global Strategy
• Transnational Strategy
• Location Strategy
• And others

Description

Apple Inc is one of the American multinational firms based in America with its headquarters in California. The firm was formed in the year 1976 by Steve Wozniak and Steve Jobs. The incorporation was done in the year 1977. The firm not only designs but also sells various kinds of personal computers, computer software, as well as consumer electronics. Some of the main products that are offered by the firm include a wide array of personal computers, iphone, iPod, as well as iPad. The corporation also offers a number of products like final cut studio, which is a video and music production suite, iTunes media browser, Aperture, a software for professional photography, Logic studio that is a suite for music production, as well as the operating system Mac Os (Apple, 2015).
  The firm generally has approximately 300 stores that are located in various nations besides having an online store as well. Apple has been described to be among the biggest technological firms globally in terms of market capitalization. The firm also employs in excess of 60,000 full time workers as well as 2,800 employees globally ('Apple Inc. (2015; Apple, Inc, 2014).