Contents

• Executive Summary 3
• Explain the Arab Blackberry through the concepts of customer needs wants and demand 3
• Analyze at least two existing and two potential customers segments for the Arab Blackberry 5
• Analyze the highlights of the Arab consumer decision making as relevant for the Arab Blackberry 6
• Analyze at least two innovations each in respect of product and pricing for the Arab Blackberry that will increase its market significantly 8
• Conclusion and Recommendation 9
• References and Bibliography 10

Description

This report is based on the following question –
1. Explain the Arab Blackberry through the concepts of customer needs, wants and demand.( between 300 to 500 words)
2. Analyze at least two existing and two potential customers segments for the Arab Blackberry.( between 300 to 500 words)
3. Analyze the highlights of the Arab consumer decision making as relevant for the Arab Blackberry.( between 300 to 500 words)
4. Analyze at least two innovations each in respect of product and pricing for the Arab Blackberry that will increase its market significantly.(between 300 to 500 words)