Contents

• Executive Summary
• Introduction
• Company Profile
• Methodology used
• Limitations of Report
• EXTERNAL ANALYSIS
• Nature of Competition
• Threat of new potential entrants
• THREAT OF SUBSTITUTES
• Rivalry
• SUPPLIER BARGAINING POWER
• POWER OF THE BUYER
• Internal Analysis
• Financial Analysis
• The Core Competencies of Blackmores
• The Business and Corporate level Strategies
• Strategy Control
• Recommendations
• Conclusion
• References

Description

The purpose of this report is to provide insight information regarding the environment conditions in Australia including industry, market, and competitor analysis which will then enable Blackmores to contrive its position, strategy, entry mode and structure in the market. This report also comprises the control measures strategies proposed for Blackmore to undertake when making profit in ‘Multivitamins, Health and Dietary Supplement’ market.
In addition, the report furnishes all the important internal and external factors required in order to design the most feasible advices for Blackmores to pursue its business. This report is derived from various secondary data which include articles and journals from databases and non-databases, other academic resources, current literature on web-based tuitions, government websites and different multivitamins and dietary supplements’ websites.
As per the Future strategy of Blackmores, it has been a hot debate in most businesses, economics and financial arena that China is the most attractive booming country for the last decades and predicted to flourish further into the foreseeable future. As a result of these major findings particularly in the next five years, China could be one of the most profitable markets for Blackmore Ltd.
Despite of the concern regarding certain government regulations where multivitamins and dietary supplements companies are compelled to obtain approval from State Food and Drug Administration (SFDA), Australian government is overall very supportive in the growth of the industry. This can be observed in the positive reformation in its healthcare system which will contribute to the consumer health market.
From the data gained through industry and market analysis, it is recommended for Blackmores to develop its merchandise in China.