Contents

• Abstract 2
• Introduction 4
• About Boeing Company 4
• Leadership and Management Philosophies in Boeing 7
• Leadership 8
• Management 9
• Human Resource Management in Boeing 9
• Organizational Design and Marketing Strategies 11
• Management of Cultural and Ethical Issues 12
• Political Environment and Trade in Boeing 13
• Political Issues 13
• Trade Agreements 15
• Growth and Expansion of Boeing in Market 15
• E-commerce Strategies of Boeing 17
• Conclusion 18
• Works Cited 20
• Appendices 24

Description

This report is based on the following requirements -
Guidelines:
A 12-15-page research paper (excluding appendices, table of contents, abstract, reference, and bibliography)
• This serves as an introduction to the research paper. Introduce the various topics that will be addressed in the research paper. Identify the method(s) that will be used to collect the data for the topics and how that data will be evaluated.
• Briefly discussion of the firm to include its principle goods and services, market share, geographic locations where it operates, and major competitors.
• Evaluate the firm’s leadership and management philosophies.
• Evaluate human resource management policies. This includes any recent labor disputes, the use of the local area labor market, and recruitment strategies.
• Describe and discuss the organizational design and describe any marketing strategies for your firm.
• Discuss how your firm manages cultural and ethical issues throughout the world.
• Describe and analyze any recent or ongoing strategies related to global operations for your firm. Examples include expanding operations to other geographic areas, entry modes into markets, or strategies to increase market share for their goods or services.
• Evaluate the company's e-commerce initiatives and discuss whether or not these strategies have enhanced the growth of the firm.
• Discuss the political environment for your firm and its effect on import/exports of the principal goods or services. This discussion could include trade blocs, trade barriers and/or regional trade agreements.
• The discussion should provide a brief summary of the previous sections and the conclusions you have reached.
• Organize your research paper to logically flow and address all requirements.
• Provide an Appendix that lists the page number(s) in your research paper where the answers to requirements 1-10 can be found.