Contents

• Executive summary
• Introduction
• Coles
• SWOT analysis
• Value chain analysis
• External environment of wesfarmers
• Wesfarmers management and business structure
• External environment analysis – Economic factors, Political & Legal aspects, Socio-cultural aspects, Environmental aspects
• Conclusion
• List of references

Description

Wesfarmers is a large Australian company. It started way back in 1914 as Western Australian farmers cooperative and has grown manifold since then. Today it employs around 200,000 people across Australia and New Zealand and boasts of 400,000 shareholders. Wesfarmers has become a company known for its focus on providing value to its shareholders and developing a relationship of trust, commitment and loyalty. Its business is highly diversified ranging from liquor to supermarkets to coal.
In the recent past, Wesfarmers acquired Coles as a retail division. Coles is an extremely large company with over 160,000 people involved in it. The deal, struck in 2007, is a landmark deal because it offers scope for unprecedented control over the market by Wesfarmers. This deal is very well spelled out with all the monetary and share holding under discussion. The detailing of the deal is beneficial towards determining the nature of relationship that the company and the customers are to enjoy. An external environment consists of the outside influences on the company. These may be political, economic, social or even cultural in nature. Keeping Wesfarmers at the centre and the competitive environment and the remote environment in the outer peripheries, a report into the external environment of Wesfarmers has been attempted. Legal, social, cultural and political factors along with the external economic environment have been discussed. Competitive Environment is primarily guided by Rivals, Customers, Suppliers, Employees, Managers and Board Members, while the remote environment is influenced by Shareholders, Government, Financial, Community, Host Community, Ecological Environment and Society in General. Various strengths, weaknesses, opportunities and threats to the company have been analysed. These aspects cannot be segregated and are often found to be overlapping in nature.