Contents

• Introduction 3
• Background 3
• Environmental Analysis 4
• Target Market and Competitive Analysis 4
• Target market 4
• Target market segment conditions 6
• Key Competitor Analysis 8
• Target Market Entry Strategy 9
• Recommendations 12
• Conclusion 14
• References 16

Description

Organizational performance is influenced by it marketing strategies as it includes activities, which help the companies communicate about the products to its target consumers and attract them to buy their products. Marketing process includes identifying the target customer segments and including them to buy the products and services offered by aligning them to customers’ needs and expectations (Perreault et al., 2013). It is important to identify the target market segment effectively when an organization is expanding business sin to an international market as the lifestyle, preferences and choices vary from one nation to the other. The choice of mode of entry is equally important for organization entering international market so that they are able to establish the product effectively in the chosen market. This report identifies the target market segment and mode of entry for Donut King to expand its business in the Omani market. The report also provides recommendations on marketing strategies to be adopted by Donut King to establish itself in the market.