Contents

• Executive Summary 2
• External Environmental Analysis 3
• PESTLE Analysis 3
• Political 3
• Economic 3
• Social 4
• Technological 5
• Legal 6
• Environmental 7
• Internal Environmental Analysis 8
• Marketing 8
• Management 8
• Production 9
• Finance 10
• SWOT Analysis 10
• Strengths 10
• Weaknesses 11
• Opportunities 12
• Threats 12
• Strategic Objectives and Tactical Goals 13
• Marketing Strategies 14
• Marketing Mix 14
• Product 14
• Price 14
• Place 15
• Promotion 15
• Marketing Programs 16
• References 17

Description

This report is based on the following requirement -
* Project Description
- The term project is to develop a new marketing plan for the Egyptian Railway (VIP Train) one of the failure companies in the Egyptian market. The service made by this company must be reintroduced to the Egyptian market in a new professional way.
- In addition to the marketing plan, you will have to design and produce a print advertisement and a website for your new product to be attached to the marketing plan.
- The project should be built progressively as the course proceeds
* Contents of the project document
01. Table of contents
02. Executive summary
03. External analysis PESTEL analysis stands for "Political, Economic, Social, Technological, Social and Economic and Legal analysis"
04. Internal analysis (marketing, management, production, finance)
05. SWOT analysis
06. Strategic objectives and tactical goals.
07. Marketing strategies (marketing mix strategies)
08. Marketing programs (marketing calendar)
09. Attachments (example questionnaire)
10. References (sources of data)
11. Copy of the print advertisement
12. Website CD