Contents

• Introduction 2
• Analysis of the Business Environment 2
• External Analysis 2
• Internal Analysis 4
• Identification and Evaluation of the Current Strategy 5
• Conclusion 8
• References 9

Description

Strategy planning and implementation is one of the most important processes for every organization. With increasing competition, advancement in technology and customer demands the organization has to enhance its competencies such that it can be highly responsive to changing market trends and have competitive advantage in the market. The analysis of external and internal forces is essential to implement the right strategy for organization. Effective strategies enable organizations to sustain and grow in the business and find new opportunities and take business to the next level (Buhalis and Costa, 2006). The report evaluates the strategy of Elite Travel and Tourism, a professional tourism company of Oman by analysing its external and internal environment.