Contents
Introduction- About the organization
- Target market
- Description of the 3BL
- Marketing mix
- Product
- Price
- Place
- Promotion
- Repositioning
- Marketing budget and implementation
- Objectives and task budget
- Timeline of specific dates and activities
- Conclusion
- Bibliography
Description
The report aims at presenting a marketing plan for Etihad Airlines to promote sustainability within the organization. The purpose of this paper is to create a campaign on a short term basis dealing with specific goals, deadlines and budget. The report covers various sections and an effort has been made to understand sustainable marketing within organizations covering aspects like target market, 3BL, marketing mix, repositioning and marketing budget.
