Contents

• Executive Summary 2
• Introduction 4
• Macro Environment Analysis 4
• Summary 6
• Industry Environment Analysis 7
• Internal Environment Analysis 8
• Core competencies 10
• Strategic analysis summary 11
• Conclusion 13
• Appendices: 14
• Bibliography 20

Description

Fisher and Paykel Healthcare Corporation Limited is one of the largest companies in the healthcare sector which manufactures, designs and markets heated humidification products and systems for use in respiratory case and in the treatment of obstructive sleep apnea. It also offers a broad range of neonatal care products which are sold in more than 120 countries across the world. In this report a comprehensive SWOT profile of this company provides an in-depth strategic SWOT analysis of the organization’s businesses. It brings forth unbiased and clear critical company information after studying the macro environment, micro environment and the internal environment of the company. The report also brings forth the future strategies of the organization.