Contents

• Introduction 3
• Company profile
• External analysis
• Macro-environmental analysis
• PESTLE Analysis
• Micro environmental analysis
• Competitors’ analysis
• The present and future trends of the media industry in the next five years
• Internal analysis of the organization
• Strategic options
• Conclusion
• Bibliography

Description

This report is based on the Gannett Company and will provide an analysis of the macro and microenvironment and its internal analysis. The competitor analysis and the future and present trends in the industry will be studied so that a strategy can be devised for the company. The report will focus on the growth strategy will devise four strategic options for the organization to consider.