Contents

• Summary of the business plan
• Introduction to business plan
• General description of the Australian pharmacy industry
• Description of Goodlife pharmacy
• Description of products/services
• Customers
• The Australian pharmaceutical market
• Competition
• Overall market strategy
• Location
• Advertising & Promotion
• Pricing
• Modes of selling & distribution
• Servicing, warranties & packaging
• Sales credit & terms
• Other marketing strategy elements
• Operations plan – Description of premises & facilities, Production methods & equipments, Materials, Furniture & Fittings, Sources of supply
• Management plan – Key personnel, Compensation & Ownership, Staffing plan, Supporting professional services, Management assistance and staff training
• Long range plan
• Contingency plan
• Forecasted results – Start up costs, Sources of funds, Sales forecast, Projected Profit & Loss statement, Projected cash flow statement, Projected Balance sheet
• Break-even analysis
• Explanation of projections
• References

Description

The purpose of the business plan in a pharmaceutical company is to secure either loan financing from a bank or equity capital from investors. It is remarkable that Government expenditure on health is increasing in Australia. As the ageing population of Australia is on the rise, the Government has shown green signal to the pharmacy industry with a significant amount of pharmaceutical expenditure in the sector of health spending. This paper addresses the business plan of GoodLife Pharmacy, a new venture in the pharmacy industry from Australia. It further discusses the important issues that lead to a successful business plan of a pharmaceutical company. These issues with respect to the pharmacy company are described in the paper. The purpose of the business plan in a pharmaceutical company is to secure either loan financing from a bank or equity capital from investors. The proceeds will be used to develop an interactive online pharmacy website which will offer medications, medical supplies and equipment for sale, and will also contain a large database of medical information for consumers and health care professionals.