Contents

• Acknowledgement 2
• Executive Summary 3
• Introduction and Aim 4
• Literature Review 4
• About Hilton 4
• Strategy Formulation: Ten Schools of thought by Mintzberg 6
• Consumer Demand 10
• Competitive background 10
• HILTON’S CORPORATE GLOBAL STRATEGY 11
• Igor Ansoff’s Matrix 11
• Group’s insight assisted in Change 13
• The Brand Transformation Plan 14
• Conclusion 16
• Reference List 16
• Appendix I 19

Description

This report aims to highlight the strategies taken by Hilton Worldwide Hotels to maintain their brand in this era of fierce global competition. The structure of the report contains the Introduction and Aim section that deals with history of the Hilton Worldwide Group and its different brands in its bag. It also tracks awards won by the group, its global position and number of geographic areas it is operating in. The report further analysis literature related to strategies adopted by the organization, varied definitions and strategy discussion in view to increasing global competition. Work done by the Boston consultancy group, to transform brand to fight global completion for Hilton, is taken up in detail. Linking all the literature review to Hilton Worldwide, a discussion of strategies taken by Hilton is done. Recommendations are done keeping in mind Global stand of the brand.