Contents

• Introduction 2
• Strategic Analysis of Kenya Airways 2
• Recommendations 7
• Conclusion 10
• References 12

Description

Organizational success and failure depends on the effectiveness of its strategies. Strategies can be referred to as set of actions and decisions, which enable the organization to formulate and implement plans aimed at achieving desired organizational objectives (Mckeown, 2015). Organizations need to constantly re-visit its strategies and make effective decisions in different processes to achieve sustained competitive advantage (Spender, 2014). Organizations can be successful when it has effective approach to decision making in various aspects of the business. Strategies should consider the competitive forces and align its strategies such that it has an edge over others in the market. Kenya Airways is the national carrier of Kenya and was founded in 1977 (Kenya Airways, 2017). The airline was wholly owned by Government of Kenya till 1995 and was privatized in 1996 (Kenya Airways, 2017). The airline currently is a public-private partnership and the government still holds the largest shares in the company. In spite of the partnership the airlines is facing increased challenges (Kenya Airways, 2017). This report carries out strategic analysis of the Kenya Airways existing strategies using the strategy frameworks and models. The report in the end provides recommendations to overcome the identified issues.