Contents
Introduction 2- Situation Analysis 2
- PESTEL Analysis 2
- Internal analysis 4
- SWOT Analysis 5
- Marketing Objectives 7
- Marketing Plan 8
- Market Segmentation 8
- Positioning & Differentiation 10
- Marketing Mix 11
- Marketing Budget 13
- Finance Plan 13
- Schedule Plan 15
- Project Metrics 16
- Conclusion 16
- References 18
Description
The paper discusses about product development extension by Kraft Food Inc. which is scheduled to launch a new natural energy drink which has several heath benefits and does not have any caffeine. The paper discusses the situational analysis to measure the various external and internal factors which can influence the marketing strategy of the new product. The paper then discusses the marketing objective and marketing plan through various frameworks such as market segmentation, positioning, differentiation and marketing mix. The paper also provides a marketing budget at the end.
