Contents

• This report is based on the following requirement -
• Article Title: “Development and implementation of e-business strategies
• managed and applied by Kuwait Airways”
• By Ahmad Al-Fady
• (International Journal of Economics and Finance, Vol. 8. No. 9: 2016)
• The research question of the article:
• “Can an airline increase market share and customer loyalty by Achieving competitive advantage utilizing e-business models?”
• The Task:
• Using the research question as the basis for your analysis, critically discuss the methodology, analysis and findings of the article
• Examine the findings on page 47 of the article, and consider their applicability to Oman Air (national carrier) and Salam Air (a low-cost Omani carrier)
• Draw some conclusions from your analysis and put forward recommendations for the future for both Salam Air and Oman Air.

Description

Contents
Introduction 2
An Overview 2
AnEvaluation of the Article Using Other Articles 3
An Application of the Evaluation to the Omani Market 4
Conclusion 5
Reference 7