Contents
1 . Executive Summary 2- 2. Company Description 2
- 3. Building Strong Brand 2
- 4. Shaping the Marketing offerings 5
- 5. Delivering Value 6
- 6. Communicating Value 8
- 7. Successful Long term Growth 11
- 8. Conclusion 12
- 9. References 14
Description
Today organizations focus increasingly on branding since it enables it to create awareness among the target audiences, increase their sales and enable them to continue to bring innovative products and services to the market. The communication and delivery of value enables organization to build and sustain the brand image of the company. Lego Group is one of the top three toy manufacturers in the world, which has continued to be grow due to effective brand equity and its approach creating and communicating value to its customers.
