Contents

• Introduction 2
• Industry Analysis 2
• Internal Analysis of Mark Tours 4
• Identification and Evaluation of Current Strategy of Mark Tours 5
• Conclusion 8
• References 9

Description

Strategy plays an important role in organizational success and sustainability and without an effective strategy the organization would not be able to create an interest among the target audience or gain the desired business. The effectiveness of strategies depends on the consideration of internal and external forces, which enable the organization to effectively use the available resources and apply the right strategy at the right time. In today’s competitive business environment there is a need for organizations to constantly analyse their external and internal environment to identify the opportunities and threats and strategize their actions accordingly. Mark Tours is one of the leading inbound tourism company, which believes in providing the best experience to individual and corporate clients. The report analyses the travel and tourism industry of Oman and also carries out internal analysis of Mark Tours. The report then evaluates the current strategy of Mark Tours to know if the strategy used by the company is appropriate after considering the internal and external forces.