Contents
This paper answers the following questions on the case study - - 1) What are the key components of Market Dojo’s existing business strategy? How can the company stay on pole position to grow rapidly and carve out their share of the market using their existing business strategy?
- 2) Going forward how can IS tools like reverse auction models, dynamic environment strategy, be used by a micro company like Market Dojo to scale the business organically that is going to address challenges like investment, strategy and globalisation?
- 3) Critically analyse the statement, ‘MarketDojo are pioneers in this changing environment or will they just become a ‘me too’ by identifying directions that MarketDojo could move into without breaking out of the directive of e-sourcing?
Description
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