Contents
Introduction 2- Choice of Strategic Position 2
- BCG Matrix 2
- Dogs 3
- Cash Cows 3
- Stars 3
- Question Mark 4
- Recommended Strategy 5
- Cost Leadership 6
- Differentiation Strategy 7
- Niche 7
- Justification for the Choice of Strategy 7
- Conclusion 9
- References 10
Description
The report discusses the existing strategic position and strategic issues of Marks and Spencer (M & S), which is Britain’s one of the major multinational retailer. The report then provides recommendations on the strategy it should apply to gain the desired strategic position using the strategic frameworks.
