Contents

• Introduction 3
• Concept of Strategic Management 3
• Case Overview 3
• Assignment Objectives 3
• Evaluation of Company’s Strategic Management Process 4
• Key Process of Strategic management 4
• Evaluation of Key Process in Master Card 5
• Analysis and Appraisal of Corporate Strategies 6
• Theories and perspective on Corporate Strategies 6
• Application and Appraisal of the appropriate Corporate Strategies for Industrial anticipated growth 9
• Strategic Plan 9
• Theory of Strategic Plan 9
• Justify application of plans for resolving issues in Master Card 12
• Conclusion 12
• Bibliography 13
• List of Figures
• Figure 1 Strategic Management Process 5
• Figure 2 Organizational Stakeholders 7
• Figure 3 VRIO Framework 8
• Figure 4 Theory of Change Development 11

Description

This case study details the evaluation of Company’s strategic management process and its applicability to MasterCard. It also details about the application and appraisal of corporate strategies for anticipated industrial growth. It further details about the strategic plan formulation and its implementation to resolve the issues of MasterCard.