Contents
Marketing Plan 1- Executive Summary 2
- Introduction 4
- Situational analysis 6
- Porters five forces 6
- Rivalry among Firms 6
- Threat of Substitute Products 6
- Bargaining Power of Customers 7
- Bargaining Power of Suppliers 7
- Swot analysis 8
- Porter’s generic strategies 9
- Cost Leadership strategy 9
- Differentiation strategy 9
- Focus strategy 10
- Pestle Analysis 10
- Segmentation and targeting 11
- Marketing Plan Objectives 11
- Marketing mix strategy 12
- Product/branding 12
- Price 12
- Promotion 12
- Distribution strategies 12
- Implementation 12
- Evaluation and Control 13
- Sales Forecast 13
- Budget 13
- References 14
Description
This report is based on the following requirement -
The case study indicates a strong orientation of McDonalds towards the development of new product offerings in the Omani market.
As a Marketing Consultant, you have been approached by Ali K.Daud, Development Licensee and President of McDonald’s Oman to complete the following tasks:
• research the Omani market and identify new product offerings; and
• develop a marketing plan to further consolidate McDonald’s position in the Omani market. This plan should take into consideration your recommended new product offerings.
