Contents

• Abstract………………………………………………………………….…2
• 1. Marketing Perspective…………………….…………....…………2
• 1.1 Strategic Business Area (SBA)……………..…….….……....3
• 1.1.1 Mission…….…………….………………………….……..4
• 1.1.2 Objective..............................................................................4
• 2. Strategies……………………….……………………………………….4
• 2.1 Type of strategy……….……………………….………….……4
• 2.1.1 Corporate strategy…………….………....……………….4
• 2.1.2 Directional strategy…….……………...………………….4
• 2.1.3 Portfolio analysis………………….…...………………….4
• 2.1.4 Parenting strategy………………………………………...5
• 2.1.5 Business strategy………………….………..……………..5
• 2.2 Stages of corporate development……………………..…….5
• 3. Manufacturing Perspective...........................................................7
• 4. Quality Management System………..….…………………..…..9
• 4.1 Quality affects business performance...………………….10
• 5. Financial Perspective……………..…………..………..………….11
• 5.1 Financial analysis………………...………………..…...…….12
• 5.2 Poor quality product………….……..………………….…...12
• 5.2.1 Internal failure costs…………….……………..……….12
• 5.2.2 External failure costs…………………......…………….12
• 6. Financial implication to run shoe business…………....….13
• 6.1 Current profit/Loss…………………………………………..13
• 6.2 Return of investment………………………………….……..13
• 6.3 The break - Even……………………………………….……..14
• Conclusion………………………………………………………………..14
• Reference……………………………………….………………………15,16

Description

New Balance Corporation is one of the largest shoes manufacturing company in United State and made up a greater change in shoe manufacturing industry. Discussion in this report shows that the method of work, advantage and disadvantage going globally, manufacturing process, quality planning, reduce quality product, profit and break-even that related to shoes manufacturing process especially to new balance corporation athletic shoe. ``Endorsed By No One’’ is the philosophy used by this corporation, rather than using celebrities to promo their product, as they confident on their research, quality and design