Contents

• Introduction
• Marketing Objectives
• Risk v/s Returns of the Re-launch
• Key Performance Indicators
• Football sponsorship
• SWOT Analysis
• Effectiveness of Nivea’s Plan
• Conclusion

Description

This paper answers the following questions on the case study –
1. Outline the key objectives that Nivea was trying to achieve when it relaunched its Nivea For Men range. Do you believe the market was ready for the strategies outlined? Why?
2. Do you think that Nivea was taking a risk by relaunching their product range given that they were already the market leaders with their current products? Why or why not?
3. Outline how Nivea measure their market performance and suggest some additional marketing metrics that they could use to assess their performance.
4. Explain why Nivea used football sponsorship to help increase its sales of Nivea For Men products.
5. Using the conclusion of the case study, develop a SWOT analysis for Nivea’s current position in the UK market.
6. Discuss how effective you think the marketing plan for Nivea For Men has been.