Contents
Introduction 3
Key External Drivers affecting Changes in Nokia 3
PEST Analysis 3
Effects of Political Unrest 5
Economic Market effects Nokia 3310 5
Nostalgia Connections with Nokia 3310 6
Technological Advancements 6
Porter’s 5 Forces 7
Threats of New Entrants 7
Bargaining Power of Customers 7
Bargaining Power of Suppliers 8
Threat of Substitute Products 8
Competitive Rivalry 8
Nokia Adding Value to Strategic Position 8
Value Chain Analysis 9
Nokia’s Strategic Position 9
Works Cited 11
Description
This paper answers the following questions -
What are the key external drivers of change affecting the organisation? What impact could they have on the organisation?
How does the organisation add value to its strategic position?
From the external and internal analysis carried out, comment on the Strategic Position of Nokia and how this new product could impact on the company.