Contents
Introduction 2- Strategic Issues 2
- SWOT Analysis 4
- Strengths: 4
- Weaknesses: 4
- Opportunities: 5
- Threats: 5
- Strategic Choices 6
- Recommended Strategy 8
- Conclusion 9
- References 10
Description
The report discusses the existing strategies of O2 and how it needs to be improvised to face the challenges from the merger. The report uses SWOT analysis to analyze the company’s potential and overcome the strategic issues also an Ansoff matrix shows the growth strategies which O2 need to apply to continue having a fair share of the mobile market. In the end the report discusses the recommended strategy which would allow O2 to again become the market leader.
