Contents

• 1.0 Executive Summary 2
• 2.0 Introduction 4
• 3.0 About Oman Air 4
• 4.0 Situational Analysis of the current business strategies 5
• 5.0 Analysis of the external, internal and competitive environment of Oman Air 6
• 5.1 PESTLE Analysis of Oman Air 6
• 5.1.1 Political Factor 7
• 5.1.2 Economic Factor 7
• 5.1.3 Social Factor 7
• 5.1.4 Technological Factor 7
• 5.1.5 Legislative Factor 8
• 5.1.6 Environmental Factor 8
• 5.2 SWOT Analysis of Oman Air 8
• 5.2.1 Strengths 8
• 5.2.2 Weakness 8
• 5.2.3 Opportunities 9
• 5.3.4 Threats 9
• 5.3 TOWS Analysis of Oman Air 10
• 5.4. Porter’s Five Forces 11
• 5.4.1 The threat of new entrants 11
• 5.4.2 The bargaining power of the suppliers 12
• 5.4.3 The bargaining power of the buyer 12
• 5.4.4 Threat of substitution is low 12
• 5.4.5 Competitive rivalry 12
• 6.0 Evaluation of possible strategies 13
• 6.1 Porter’s Generic Model 14
• 7.0 Recommendation 16
• 8.0 Conclusion 17
• Reference 18

Description

This report is based on the following requirement -
Having a good understanding of the environmental factors affecting the organisation and their inter-relationship to formulate a sound competitive strategy is imperative for the success of an organization.
Taking the role as the Head of the Strategic and Business Development, choose either your own organization or another organization with which you are familiar and undertake an analysis of the strategic direction of the said organisation.
Your analysis and report should clearly address the issue(s) facing the organisation and analyse the situation using the concepts and tools taught in this module leading to the formulation of specific strategic direction and plans of action for the organisation.
The proposed structure of your assignment is as follows:
1. Executive Summary – Provide an Executive Summary for the Report not exceeding 250 words (5 marks)
2. Introduction - Provide brief background of organisation and industry in which it operates and competes (10 marks)
3. Undertake a situational analysis to evaluate the vision, mission and current strategy of the organisation and how it influences its overall success. (15 marks)
4. Analyse the organisation’s external, internal and competitive environment using the relevant tools learned in the module such as PESTLE analysis, SWOT, TOWS analysis, Porter’s 5 Forces etc. (25 marks)
5. Critique the past strategic choices and propose generic strategies and growth strategies for the future direction of the organisation by taking into account any expected changes in the environment and/or its competition. (25 marks)
6. Conclusion and Recommendations (10 marks)
7. Citations & References (10 marks)