Contents

• Introduction 3
• Oman Investment & Finance Co. SAOG - Company Profile 3
• Analysis of Business Environment 4
• Competitors and their competitive position 4
• Market Share 5
• Current and Future Trends 6
• Porter’s 5 Forces Analysis 7
• Internal Analysis 11
• Current Strategic Position and Tactics 11
• Resources and capabilities 12
• Distinctiveness of OIFC 14
• Evaluation of Possible Strategies 15
• Recommendations and Conclusion 17
• Bibliography 18

Description

This study aims are exploring the various environmental factors to which the chosen case company that is Oman Investment & Finance Co. SAOG (OIFC) is exposed to and the strategic approach that can be adopted by the same to excel in future. The study analyzes controllable factors, namely internal or organizational factors and uncontrollable factors present in external environment to understand the current position of the company. Based on this analysis, it proposes the strategic approach that can be adopted by the same in near future along with suggestions to overcome hindrances faced which is affecting its sustainability as well as profitability.