Contents
This report is based on the following requirement - - Choose an Omani business company, answer all questions and write a report about your findings. Below are the main areas that should be covered in the report:
- 1. Write an introduction in which you will briefly highlight the portfolio of the chosen product based brand (5 marks)
- 2. Do a SWOT’s analysis for the same brand. (40 marks)
- 3. Based on the results of your analysis in question number 2, suggest an explained action plan to
- overcome weaknesses (W) and threats (T) of the Sector. (20 marks).
- 4. After explaining the benefit of Oman Vision 2040 to the Sector (10 marks), show its implications
- on the chosen Sector or at least highlight the expectations of the sector? (20 marks)
- 5. Write a conclusion in which you will make sure to incorporate your findings (5 marks)
Description
Omran plays an important role in developing tourism infrastructure in Oman. The company was established by Government mandate in 2005 aimed at diversifying the economy (Omran, 2017). It invests in tourism projects and manages hospitality assets within Sultanate of Oman. The company has track record of delivering tourism and hospitality related projects to a world-class standard (Omran, 2017). This report analyzes the internal environment and provides recommendations to expand its business further. The report also analyzes the future scope for the business under Oman’s Vision 2040.
