Contents

• Introduction 4
• Situation Analysis 4
• PESTLE Analysis 4
• Political 5
• Economical 5
• Social 5
• Technological 6
• Legal 6
• Environmental 6
• Core Competencies 7
• SWOT Analysis 8
• Strengths 8
• Weaknesses 8
• Opportunities 9
• Threats 9
• Marketing Objectives 9
• Brief about Product 9
• SMART Objectives 10
• Specific 10
• Measurable 11
• Attainable 11
• Realistic 11
• Timely 11
• Marketing Plan 12
• Market Segmentation 12
• Target Market 13
• Positioning & Differentiation 14
• Marketing Mix 15
• Product 15
• Place 16
• Price 16
• Promotion 16
• Global & E-business 17
• Marketing Budget 18
• Conclusion 19
• References 20

Description

This report is based on the following requirement -
Proctor & Gamble is an international company with a number of well-known brands.
Develop a Marketing Plan to address the needs of ONE of the options listed below:
1) The launch of a new brand or product development extension in a country or economic zone you are
familiar with.
2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
3) The launch of existing brand within the current company portfolio into a country or economic zone
where it currently does not exist.