Contents

• Strategic Management: Definition and Components
• Scope of Strategic Management
• Benefits and Limitations of Strategic Management
• About the Company- Sage Products
• SWOT Analysis of Sage Products
• Potential for Strategic Management at Sage Products
• Developing Strategic Management
• Potential Benefits and Limitations of Strategic Management for Sage Products Inc
• Conclusion
• List of references

Description

Strategic Management incorporates the whole organisation and organisational processes in its analysis, formulation and implementation. The five recurring themes in strategic management are- management process, management decisions, time scales, structure of the organisation and activities of the organisation (http://www.introduction-to-management.24xls.com).
• Management process relates to the creation and alteration of strategies for an organisation.
• Management decisions perceive problems or threats and devise solutions for them.
• Time scales may be long or short horizontally depending upon the company’s situation.
• Structure of the organisation determined the structure of the strategies adopted.
• Activities of the organisation are finalised according to the strategies implemented.
Thus, strategic management involves all levels of management in an organisation and forms the crux of all managerial and organisation activity or process. In view of globalisation which is merging the world businesses, competition has become international. International competition has created the need to build up strong competitive advantages. Thus, strategic management has become highly significant and has a large scope in the current economic scenario.