Contents
Contents page
EXECUTIVE SUMMARY 3
RESARCH PROBLEM 3
OBJECTIVES 4
LITERATURE REVIEW 4
METHODOLOGY 5
AUDIENCE 6
STRATEGY 6
CALENDAR/TIMELINE 7
BUDGET 7
EVALUATION 7
CONCLUSION AND RECOMMENDATION 8
REFERENCES 9
BIBLIOGRAPHY
Description
This report is about the proposed plan for the launching of new facial product, “Fruity Glory” by Skin Faith, a local skin care products brand which has been receiving positive critiques from the local consumers, in Petaling Jaya, Malaysia.