Contents
Introduction 2- Business Transformation 2
- Sony 3
- Need for Business Transformation 4
- Business Transformation Plan 5
- Planning 7
- Designing 7
- Testing 7
- Market Re-Entry 8
- Market Re-entry Strategy 8
- Barriers to Business Transformation 9
- Success Factors of Business Transformation 9
- Conclusion 10
- References 11
Description
The paper discusses need for business transformation at Sony, Malaysia. The essay first discusses business transformation process and the components of business transformation with the help of the scholarly articles and books written on the subject. The paper also discusses the transformation plan and the barriers and success factors of carrying out the business transformation.
