Contents
Introduction 3- Company profile 3
- Expansion and growth strategies (1996-2006) 3
- Competitor analysis 4
- Industry overview and analysis 5
- Porter’s Five Forces 5
- SWOT analysis 7
- Return of Schulz and new plan of actions 8
- Ansoff matrix 9
- Recommendations and conclusion 10
- Bibliography 12
Description
oday as companies operate in a very competitive business environment it faces a lot of challenges. Pursuing growth strategies is very vital for organizations for its survival and profitability in the market. Coffee has been a very rapidly growing market prior to the recession of 2008. After the economic downturn, premium priced coffee shops like Starbucks faced lot of competition from other cheaper fast food joints selling low-priced good coffee. This report demonstrates the growth strategies pursued by Starbucks and the manner it has been successful to restore its strong market position even after huge competition and economic downturn.
