Contents
Introduction 2- External Analysis of the Business Environment 2
- Internal Analysis- Suha Travel & Tours W.L.L 4
- Evaluation of the Current Strategy 5
- Conclusion 7
- References 9
Description
Organizational activities are highly influenced by external and internal environmental factors, which needs to be regularly analysed. Organizations should develop strategies depending on the analysis, which would enable it to sustain and continue to grow further. The external environmental factors include political, social and economic condition, competition, market trends etc. and the internal environmental factors include effectiveness of the workforce, organizational practices, availability of resources etc. Suha Travel & Tours W.L.L is well-recognized and renowned Travel and Tour Company and is a privately owned company by a reputed mercantile family. The company is successful and is known for its sustainable growth in Kingdom of Bahrain. The company has always been committed to provide best tour packages, with total customer satisfaction and a lowest price. The company also offers complete travel management solution to business and corporate customers, which are designed in a manner that it suits individual as well as group needs. The report analyses the external and internal environment of Suha Travel & Tours W.L.L and also evaluates its organizational strategies to identify the ability of the company to sustain in the market in the long-run.
