Contents

• Executive Summary 2
• Competitive position of ThaiBev 2
• Key Elements of Russian Institutional Environment 5
• Strategic Recommendations 8
• Conclusion 12
• Reflection 13
• References 15

Description

Businesses can achieve the desired growth and sustain in the market by having a strong competitive position. Organizations can achieve a strong market position by building its capabilities and utilizing the resources effectively. ThaiBev is a Thailand based beverage company, which has a strong domestic market and it also has international presences. The company aims to expand its business to Russian market as the trend shows that the demand for beer is expected to increase. This report discusses the competitive position of ThaiBev by assessing its market profile in the domestic market, its internal strengths and its domestic and global strategies. The report also discusses the key elements of institutional environment of Russia, which involves analysing the macro environmental conditions and scope for beer business in the nation. The report then provides the strategic recommendations to ThaiBev for entering the Russian market and establishing its business effectively using the theoretical concepts.