Contents
In this report, the analysis of two different automobile companies namely Toyota and Ford. Automobile Companies are the organizations which manufactures cars and vehicles of quality services. The report has emphasized on the various innovative ideas of the automobile companies on their cars. There will be a differentiation between two companies and the way that they have applied different innovative ideas to the cars so that customer can get attracted. The automobile companies have invented new ways of making the car for of assistance to the owner. Like voice recognition capability and cloud based voice control systems and playing songs according to the moods of the owner or driver. The innovative ideas and the how the automobile companies apply different innovative ideas on their vehicles is the subject of the report.
Description
Introduction 4
Innovation Space of Ford 5
Innovation Space of Toyota 7
Identification and Critical Analysis of the Innovation Capability of Ford 9
Identification and Critical Analysis of the Innovation Capability of Toyota 13
Innovation management process employed by Toyota 16
Recommendation for improvement in innovation strategy and management of Toyota 17
Conclusion 18
Reference List 19
