Contents

• Executive Summary 2
• About Volvo 2
• Micro and macro-economic factors that are influencing Volvo’s strategy 3
• SWOT Analysis of internal micro environmental factors 3
• Porter’s 5 forces Analysis of the internal macro environmental factors 5
• PESTLE Analysis for understanding the external environmental factors influencing Volvo’ strategies 7
• Volvo’s Customer Analysis 9
• Strategy recommendations 10
• Recommendations 11
• Conclusion 11
• Reference List 13

Description

The case study aims to provide information on the advantages and disadvantages of the acquisition of Volvo (Sweden) by the Chinese Geely Holding. The Volvo company, operates in over 100 countries worldwide, but in recent years, the company has faced decreasing market share in the international automobile market. The analysis of the case study provides for an investigation on the different internal and external factors influencing the micro-macro environment of Volvo’s operations. Moreover, it has been observed that the company wants to take advantage of the growing BRICS nations, and gain competitive advantage in the automobile markets in these nations. Recommendations on the strategic options for Volvo cars’ marketing has also been illustrated in this study.