Contents
Introduction 3- About the Retail Companies 3
- Wal-Mart 3
- Tesco 4
- Strategy Mix 5
- Wal-Mart’s Business Strategy 5
- Tesco’s Business Strategy 6
- Creating an easy way of shopping 6
- Focusing on provision of low cost merchandises 6
- Comparison between the Retail Strategies of Wal-Mart and Tesco 6
- Performance Evaluation of the two Companies 8
- Wal-Mart 8
- Tesco 10
- Summary of Performance Evaluation 11
- Conclusions 11
- Bibliography 13
Description
This assignment is based on the following requirement -
Choose TWO retailers that are competing in the same retail format ?
• Identify their strategy mix and explain both companies’ retail strategy
• Compare and contrast both the companies’ retail strategy
• Between the TWO companies studied, which one is likely to perform better and why ?
