Contents

• Executive Summary 2
• Introduction 3
• Analysis of the Industry and the Firm 4
• External Analysis 4
• PEST Analysis 4
• Internal Analysis 5
• Strategic Position 5
• Core Competencies 7
• Identification of Possible Scenarios 8
• Evaluation of the Strategy 13
• Recommendations 16
• References 17

Description

Strategy framing and implementation is one of the most important process in every organizations since its effectiveness enables it to have a competitive edge in the market. The organizations strategic position enables it to ensure that it is catering to the customer’s needs and enables it to foresee the approaches to be implemented in future to have sustained growth. One such company, which continues to hold strong market position is Warner Brothers Entertainment Incorporation. Warner Bros. Entertainment Inc. commonly called as Warner is an American media company, which produces television and music programs along with the movies (Bingen, 2014). The company has several subsidiary companies and is one of the major subsidiary of Times Warner and owns major film studio. Warner Bros. was the first to introduce films with synchronized sounds and one of the leading company to use it for its movies (Hirschhorn, 1987). Warner is the second largest entertainment conglomerate in terms of revenue. The company produces, markets, distributes and markets the movies and television programs in over 200 countries and over 45 languages (Bingen, 2014). The report analyzes the external and internal environmental factors, which influence Warner Bros. It also analyzes the organization’s current strategic position and the possible strategies, which can be applied for sustained growth. The report also evaluates the proposed strategies and provides recommendations for continuous growth and sustainability.