Contents

• 1 Introduction 3
• 2 Company Overview 3
• 3 Business Activity 4
• 4 Aims and Objectives 4
• 5 Market share and growth 4
• 6 Competitors 5
• 7 SWOT Analysis of ZARA 6
• 7.1 Strengths 6
• 7.2 Weaknesses 7
• 7.3 Opportunities 7
• 7.4 Threats 8
• 8 Market Entry and growth strategies 8
• 8.1 Threats from buyers 9
• 8.2 Threats from suppliers 9
• 8.3 Threats from substitutes 10
• 8.4 Threats from new entrants 10
• 8.5 Threats from existing competitors 11
• 9 Proposed customers 11
• 9.1 Segmentation 12
• 9.2 Targeting 12
• 9.3 Positioning 13
• 10 Marketing Mix Analysis 13
• 10.1 Product 13
• 10.2 Price 14
• 10.3 Place 14
• 10.4 People 14
• 11 References 16

Description

The rapid change in fashion trends and demands of customers has led to the emergence of new companies and brands every day in the fashion market. Firms and brands have taken full advantage of this change by entering or expanding their business in the fashion industry. The report describes the expansion of the brand ZARA with the help of a business plan. ZARA a fashion brand has an outlet in Muscat, Oman and is planning for it’sexpansion through opening more outlets in the same city and new ones in other cities of Oman. The report details all the information regarding this expansion plan. The report includes the aims and objective of the firm along with it’s growth in the market and competitors. The marketing strategies of the organization would also be discussed.