Contents

• Introduction 3
• Lulu Hypermarkets 4
• Lulu & its proposed India Expansion 4
• SWOT Analysis 5
• Strengths 5
• Weaknesses 6
• Opportunities 6
• Threats 7
• Analysis of Indian Market 7
• PESTEL of Indian Markets 7
• Political 7
• Economical 8
• Social 8
• Technological 9
• Environmental 9
• Legal 10
• Porter’s Five Forces 10
• Supplier Power 10
• Buyer power 11
• Threat of new entrants 11
• Threat of Substitutes 12
• Degree of Rivalry 12
• Internationalization Strategy 13
• Mode of Entry 13
• Cross Cultural & Institutional Barriers 15
• Challenges in entering Indian Market 16
• Recommendations 16
• Conclusion 17
• References 18

Description

Retail industry is fast growing business especially in the Asian countries like India, China etc. Due to the growing economy in India there is increase in middle class population who has disposable income and the main targets of the retail industries. The report discusses the entry of the GCC based hypermarket, Lulu in the Indian market. The report discusses the analysis of various factors influencing the entry of Lulu hypermarket in the international market. The report also discusses the internationalization strategy and the other barriers such as cross cultural and institutional barriers which influence the start of the retail outlets in India. The report also recommends about the effective way to enter the new market.